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Description
Re-position the SIOC-CDT brand to place more emphasis on the Community Development element of the brand. Previously the viewer would focus on the SIOC element, which is a separate entity. The client wanted to establish their own presence, while still maintaining the brand relationship.
Clients

SIOC-CDT

Tasks
  • Re-position Brand Image by altering existing logo
  • Design and compile all brand collateral based on new Brand Image, to include:
    • Brand Persona
      • Brand Values
      • Brand Message
      • Understanding the Corporate Brand
    • Logo
      • One Colour
      • Dos and Don’ts
      • Background Colour
      • Minimum Size
      • Clearance Space
      • Co-Branding
      • Alternative Logo
    • Typograhphy
      • Print & Web Typeface
      • Electronic Typeface
    • Colour
      • Colour Palette
    • Icons
      • Call-to-Action Icons
      • Communication Icons
    • Stationery
      • Letterhead, Business Card & Envelope
      • Internal Documents Template
      • External Documents Template
      • HTML Email Signature
      • Website Look & Feel
      • Presentation Template
      • Calendars
    • Marketing Assets
      • Vehicle Branding
      • Banners
      • Corporate Clothing
      • Corporate Gifts
Info