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Design Basics

There is still a lot of confusion when it comes to the terms logo, identity and branding. As we've discovered recently, we as designers, or people in marketing may have a grasp on the differences, but it is important that it is communicated properly with your client, as they might not know the differences. As much as we may try and differentiate between these three, the truth is, they do overlap. All three of these elements intertwine, and each plays a